Your local digital marketing experts

Monterey’s digital marketing experts — built to grow your revenue, not just your traffic.

Clicks don’t pay the bills — customers do. We help Monterey businesses get found online, win the customers who are already searching, and see exactly what every dollar produced.

Tracking marketing ROI on a laptop
Case studies

What a 90-day campaign can produce.

HVAC Company
90-day campaign

HVAC Company

An HVAC company in a town of 100,000 set out to maximize leads over three months with a $5,000 budget focused on ROI. Average sale value: $1,000.

Search Ads (SEM)
$1,000 · 10,471 impressions 15 leads
Social Media Ads
$1,500 · 100,000 impressions 10 leads
Targeted Display Ads
$1,500 · 150,000 impressions 5 leads
YouTube Ads
$1,000 · 40,000 impressions 5 leads
30
Total leads
70%
Lead conversion
$21,000
Revenue generated
4.2:1
Return on investment
Dentist
90-day campaign

Dentist

A dentist in a town of 50,000 set out to maximize leads over three months with a $2,500 budget focused on ROI. Average new patient value: $800.

Search Ads (SEM)
$500 · 5,236 impressions 8 leads
Social Media Ads
$1,000 · 66,667 impressions 7 leads
Targeted Display Ads
$1,000 · 100,000 impressions 3 leads
18
Total leads
75%
Lead conversion
$10,400
Revenue generated
4.16:1
Return on investment
Roofing Company
90-day campaign

Roofing Company

A roofing company in a town of 75,000 set out to maximize leads over three months with a $5,000 budget focused on ROI. Average sale value: $10,000.

Search Ads (SEM)
$1,000 · 10,471 impressions 9 leads
Social Media Ads
$1,500 · 100,000 impressions 8 leads
Targeted Display Ads
$1,500 · 150,000 impressions 2 leads
YouTube Ads
$1,000 · 40,000 impressions 2 leads
21
Total leads
10%
Lead conversion
$20,000
Revenue generated
4:1
Return on investment
Chiropractor
90-day campaign

Chiropractor

A chiropractor in a town of 75,000 set out to maximize leads over three months with a $2,500 budget focused on ROI. Average new client value: $850.

Search Ads (SEM)
$500 · 5,236 impressions 9 leads
Social Media Ads
$1,000 · 66,667 impressions 6 leads
Targeted Display Ads
$1,000 · 100,000 impressions 3 leads
18
Total leads
85%
Lead conversion
$12,750
Revenue generated
5.1:1
Return on investment
Landscaping Company
90-day campaign

Landscaping Company

A landscaping company in a town of 100,000 set out to maximize leads over three months with a $5,000 budget focused on ROI. Average sale value: $3,000.

Search Ads (SEM)
$1,000 · 10,471 impressions 37 leads
Social Media Ads
$1,500 · 100,000 impressions 25 leads
Targeted Display Ads
$1,000 · 100,000 impressions 7 leads
YouTube Ads
$1,500 · 60,000 impressions 11 leads
80
Total leads
10%
Lead conversion
$24,000
Revenue generated
4.8:1
Return on investment
Sporting Goods Store
90-day campaign

Sporting Goods Store

A sporting goods store in a town of 250,000 set out to maximize leads over three months with a $7,500 budget focused on ROI. Average sale value: $250.

Search Ads (SEM)
$1,000 · 10,471 impressions 73 leads
Social Media Ads
$1,500 · 100,000 impressions 67 leads
Targeted Display Ads
$1,000 · 83,333 impressions 30 leads
CTV Ads
$3,000 · 61,856 impressions 26 leads
YouTube Ads
$1,000 · 40,000 impressions 53 leads
249
Total leads
90%
Lead conversion
$44,000
Revenue generated
5.87:1
Return on investment
Results shown are illustrative, based on specific circumstances, and may not be representative of typical outcomes. Actual results vary by industry, audience, budget, and execution.
Why Us

A national platform can’t drive down Cannery Row. We do.

We’re not a franchise running a national script. We live and work in Monterey, and we build marketing around how customers here actually search, shop, and buy.

1
We know this market
Local search behavior, local competitors, local seasons — strategy built for here, not averaged across 50 states.
2
One dedicated point of contact
Not a ticket system. Not a shared inbox. One person who knows your business by name.
3
We answer the phone
Call (831) 855-1067 during business hours and a person picks up. That’s a promise we make our clients — and keep ourselves.
Aerial view of Monterey, CA
California with Monterey marked
Owned and operated by HYS Inc.

One Call Does It All.

Digital Marketing Monterey brings the power of a 91-year-old broadcast media group together with today’s most effective digital marketing. Instead of juggling separate agencies, media companies, designers, and vendors, you make one call — and put an entire media organization to work for your business.

One company. One marketing strategy. One coordinated campaign.

91
Years of broadcast media experience
11
Radio stations across California
3
Television stations
1
Call to put it all to work
Radio • Television • Digital Marketing • Print • Websites • Social Media • Reels • Streaming • Video Production • Graphic Design • Promotional Marketing
Free digital assessment

See exactly where you’re losing customers online.

It’s a diagnostic, not a sales call. We audit how your business shows up everywhere customers look — Google, AI assistants, maps, reviews, your website — and hand you the findings. Free, no obligation, yours to keep.

✓ An honest evaluation of your current online presence
✓ Where competitors are beating you — and why
✓ A clear, prioritized plan to fix it — whether you hire us or not
Get my free assessment
Or call (831) 855-1067 — we answer.

Straight answers

Questions business owners actually ask

A local digital marketing agency helps your business get found by nearby customers and turns that attention into revenue. That means building a fast, findable website, ranking in local search and AI assistants, managing reviews and listings, and running targeted ads — all measured by calls, bookings, and sales, not just clicks.

Most small businesses invest a few hundred to a few thousand dollars per month, depending on goals and competition. The better question is return: a well-built program should pay for itself in new customers. Our free assessment shows you exactly where to spend first — and what to expect back.

AEO (Answer Engine Optimization) is making sure your business shows up when customers ask AI tools — ChatGPT, Perplexity, Google’s AI Overviews — for recommendations. More people ask AI “who’s the best plumber near me” every month. If your business isn’t structured to be that answer, a competitor’s is.

Targeted advertising can produce calls and leads within weeks. Search visibility (SEO and AEO) compounds over three to six months. We set honest expectations up front and report in plain numbers monthly — so you always know what’s working, what’s building, and what it’s worth.

Not always — but sending paid traffic to a slow or confusing site wastes money. That’s why we assess your website first, as the foundation. Sometimes it needs a rebuild; often a few targeted fixes are enough. The free assessment tells you which, before you spend a dollar on ads.

Digital Marketing Monterey is owned and operated by HYS Inc., a 91-year-old broadcast media group whose broadcasting division operates 11 radio stations and 3 television stations throughout California. Instead of hiring separate companies for your website, social media, radio, television, video, print, and digital advertising, you make one call and put an entire media organization to work — one company, one strategy, one coordinated campaign.

One Call Does It All

Marketing that pays for itself starts with one call.

No pressure, no jargon, no obligation. Just an honest look at what your marketing could be producing.

Organic vs. Stock vs. AI: Choosing the Right Content for Social Media
August 31, 2026

Organic vs. Stock vs. AI: Choosing the Right Content for Social Media

Learn why authentic, organic social media content usually outperforms stock and AI-generated visuals, and when each type of content makes sense for your brand.

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Google AI Search Box Update
June 3, 2026

Google AI Search Box Update

Learn how to stay on track and ahead of Google's Search algorithm changes to keep your site ranking number #1.

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Why Local Listing Optimization Matters for Customer-Facing Businesses
May 18, 2026

Why Local Listing Optimization Matters for Customer-Facing Businesses

Local Listing Optimization ensures your business appears accurately across 70+ top online directories so customers can find and contact you.

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Summer Event Targeting
May 4, 2026

Summer Event Targeting

Event targeting is a location-based marketing tactic that serves ads to people who attended a specific event — for up to 30 days after.

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How to Create Social Content That Drives Engagement
April 22, 2026

How to Create Social Content That Drives Engagement

Engaging social content captures attention and encourages your audience to interact. Here's what goes into creating it — and why engagement matters.

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Your Website Might Be Breaking the Law. And You Probably Have No Idea.
April 15, 2026

Your Website Might Be Breaking the Law. And You Probably Have No Idea.

Website accessibility and ADA compliance aren't optional — and the liability is real. A plain-English look at what it means for the sites you manage.

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Choosing the Right Marketing Tactic
March 23, 2026

Choosing the Right Marketing Tactic

Marketing isn't one-size-fits-all. Here's how to evaluate tactics and determine which ones will best position your client for success.

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Optimizing Content For SEO & AEO Best Practices
March 9, 2026

Optimizing Content For SEO & AEO Best Practices

The world of search has been turned on its head. Through all the noise, the fact is simple: to rank on any search or answer engine, your site needs helpful content.

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Targeted Display Campaigns: What They Are & How They Differ
February 23, 2026

Targeted Display Campaigns: What They Are & How They Differ

Targeted display campaigns are strategic, data-driven digital ads designed to reach the right people, in the right context, at the right time.

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Turning Customer Data Into Actionable Insights
February 11, 2026

Turning Customer Data Into Actionable Insights

Simply gathering customer data isn't enough. What separates top performers is the ability to turn that data into actionable insights that drive measurable growth.

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The Power of Combined Paid and Organic Social Strategy
January 14, 2026

The Power of Combined Paid and Organic Social Strategy

A common mistake businesses make is not combining paid and organic social strategies. Learn the difference between them — and why they work best together.

Read more →
Boosted vs. Paid Social Ads
January 6, 2026

Boosted vs. Paid Social Ads

Boosted posts and paid social ads look similar on the surface, but they serve different purposes and deliver very different results. Here's how to spend smarter.

Read more →
Advertising on YouTube vs. YouTube TV
November 24, 2025

Advertising on YouTube vs. YouTube TV

What's the difference between regular YouTube ads and YouTube TV — and which one fits your client's budget and goals? Here's a breakdown of both channels.

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The Importance of Keeping Your Business's Google Business Profile Updated
November 10, 2025

The Importance of Keeping Your Business's Google Business Profile Updated

Your Google Business Profile is often the first impression customers get. Keeping it updated is essential for local visibility, trust, and growth.

Read more →
Are Social OTT/CTV Ads A Good Fit for Your Business?
October 13, 2025

Are Social OTT/CTV Ads A Good Fit for Your Business?

Social OTT/CTV ads blend the authenticity of social media with the premium delivery of streaming TV. Here's how they work and which businesses fit best.

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Why You Should Use Social Display Ads
October 1, 2025

Why You Should Use Social Display Ads

Social display ads are targeted display ads built to look like social media ads — with dynamic social data, custom CTAs, and multiple creative formats.

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How Creative Fatigue Damages Campaigns
August 26, 2025

How Creative Fatigue Damages Campaigns

A strong strategy can only go so far if the messaging is stale. Here’s what creative fatigue is, how it hurts campaigns, and how to prevent it.

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Geofencing vs Event Targeting
July 29, 2025

Geofencing vs Event Targeting

Both draw virtual fences around real-world locations — but they suit different goals. Here’s when to choose geofencing and when event targeting wins.

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Which Social Media Metrics Actually Matter?
July 14, 2025

Which Social Media Metrics Actually Matter?

Likes and follower counts don’t tell the full story. Here are the social media metrics — engagement, CTR, conversions — that actually drive results.

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Ad Placement vs. User Demographic Targeting
May 19, 2025

Ad Placement vs. User Demographic Targeting

“Where will my ads appear?” is the wrong first question. Here’s why targeting user demographics beats fixating on ad placement.

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Beyond Posting: How to Build a Social Media Strategy That Actually Works
April 21, 2025

Beyond Posting: How to Build a Social Media Strategy That Actually Works

Activity isn’t strategy. Here’s how to build an intentional social media strategy with content pillars, the right platforms, and metrics that matter.

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The Importance of Putting Together a Comprehensive Marketing Plan
April 7, 2025

The Importance of Putting Together a Comprehensive Marketing Plan

A well-crafted marketing plan is the foundation of a successful business. Here’s the four-step framework — research, goals, strategy, and tracking.

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The Recent Changes to Google
March 24, 2025

The Recent Changes to Google

Google’s search results look different every time you open them. Here’s what the AI Overviews and layout changes mean for your business.

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How To Choose The Best Social Ad Format
March 10, 2025

How To Choose The Best Social Ad Format

Carousel, static, or video? Each social ad format plays to different goals. Here’s how to choose the right one to reach your audience and drive action.

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Boost Your Business with Targeted Landing Pages
February 24, 2025

Boost Your Business with Targeted Landing Pages

A website alone isn’t enough to stand out locally. Here’s how geo-specific targeted landing pages turn nearby searchers into customers.

Read more →
Programmatic Video vs YouTube Ads
February 10, 2025

Programmatic Video vs YouTube Ads

Both Programmatic Video and YouTube ads are powerful video tools — in the right context. Here’s how they differ and who’s a good fit for each.

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Build The Best Website For Your Business
January 27, 2025

Build The Best Website For Your Business

Websites age like dogs. Here’s how to tell if yours needs a refresh — and which website package, from 1-page to fully custom, fits your business.

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Why You Need A Digital Marketing Team To Manage Your Social Media
January 14, 2025

Why You Need A Digital Marketing Team To Manage Your Social Media

78% of small businesses get significant new business from social. Here’s why a dedicated marketing team — and the right package — makes it work.

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Maximize Your Website’s Potential with OnSite LeadGen
December 10, 2024

Maximize Your Website’s Potential with OnSite LeadGen

Many visitors leave your site in seconds. OnSite LeadGen identifies anonymous visitors and captures first-party data — here are the package options.

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Native Display Advertising 101
November 25, 2024

Native Display Advertising 101

Native display ads blend into the content people are already reading, breaking through ad blindness. Here’s how they work and who fits best.

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Ways to Engage Holiday Shoppers
November 11, 2024

Ways to Engage Holiday Shoppers

Cut through the holiday noise. Here’s how geofencing, social media, and retargeting work together to engage shoppers and boost year-end sales.

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The Importance of Engaging Social Captions
November 1, 2024

The Importance of Engaging Social Captions

Great graphics get the scroll to stop — captions keep it there. Here’s how to write short, engaging social captions that drive real engagement.

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Advertising on YouTube
September 10, 2024

Advertising on YouTube

YouTube is the world’s second most-visited site, with 1 billion hours watched daily. Here’s where ads appear and which formats to use.

Read more →
Boosted Posts vs. Social Ads
August 26, 2024

Boosted Posts vs. Social Ads

Boosted posts and Facebook Ads serve different goals. Here’s how each works and when to use them to grow your reach and conversions.

Read more →
Secrets to Digital Marketing Success Revealed through Detailed Reports
August 5, 2024

Secrets to Digital Marketing Success Revealed through Detailed Reports

Monthly reports turn guesswork into strategy. Here’s what impressions, clicks, CTR, and conversions tell you about your digital campaigns.

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How to Use Digital Tactics in Your Political Strategy For the 2024 Election
July 22, 2024

How to Use Digital Tactics in Your Political Strategy For the 2024 Election

As the election approaches, candidates are turning to digital. Here’s how OTT/CTV, addressable geofencing, and targeted display boost a campaign.

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Diversify Your Marketing Tactics Across Platforms
July 9, 2024

Diversify Your Marketing Tactics Across Platforms

Businesses can’t rely on a single marketing tactic. Here is why an updated listing presence plus a diversified strategy wins more customers.

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FB Ads vs. SEM
June 25, 2024

FB Ads vs. SEM

Facebook ads can be a more affordable, visual alternative to Search Engine Marketing for certain businesses. Here is how the two tactics compare.

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Adapting to Google’s Constant Search Algorithm Changes
June 17, 2024

Adapting to Google’s Constant Search Algorithm Changes

Google constantly changes its search algorithm, from AI Overviews to mobile-first indexing. Here’s what those changes mean for your site and rankings.

Read more →
The Ultimate Guide: Best Times to Post on Social Media in 2024
June 3, 2024

The Ultimate Guide: Best Times to Post on Social Media in 2024

When you post can be the difference between a ripple and a tidal wave. Here is how to time your social posts for maximum reach and engagement.

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Turning Browsers Into Buyers
May 21, 2024

Turning Browsers Into Buyers

Most visitors leave your website without a trace. Here is how OnSite LeadGen identifies anonymous visitors and turns quiet browsers into real leads.

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Who Is a Good Fit For Geofencing?
April 19, 2024

Who Is a Good Fit For Geofencing?

Geofencing isn’t one-size-fits-all. Here’s what geofencing is and the dealership, retail, and entertainment businesses that fit it best.

Read more →
Zip Code-Based Streaming TV Advertising
April 9, 2024

Zip Code-Based Streaming TV Advertising

Targeting Streaming TV at the zip code level is a game changer. Here’s what it is, how ACR and census data power it, and who benefits most.

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What in the Web Accessibility?!
March 25, 2024

What in the Web Accessibility?!

ADA digital accessibility lawsuits keep rising. Here’s what web accessibility and WCAG compliance mean — and how to protect your website.

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Advertising on Facebook Marketplace
March 12, 2024

Advertising on Facebook Marketplace

Facebook Marketplace has one billion users a month. Here are three ways to advertise there — and why this tactic may or may not be right for you.

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Optimize Your Web Traffic With SEO
February 29, 2024

Optimize Your Web Traffic With SEO

“I just want to show up on Google.” That is exactly what SEO is here for. Here is how Search Engine Optimization works and why it is a marathon.

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Pairing Together Radio and Digital Sales
February 12, 2024

Pairing Together Radio and Digital Sales

Packaging radio with digital marketing is a win for all parties involved. Here is how the two work together to grow reach, frequency, and results.

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The Danger of Buzzwords
December 4, 2023

The Danger of Buzzwords

Buzzwords are overused, misused, and can be dangerous. Here’s what a buzzword really is, how it can help or hurt your business, and how to avoid the trap.

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Holiday Season Marketing
November 20, 2023

Holiday Season Marketing

The holiday season is a huge time for businesses. Here are our favorite tactics — social posting, social ads, geofencing, and GMB — to boost awareness.

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Why Am I Not Seeing My Ads?
October 18, 2022

Why Am I Not Seeing My Ads?

Not seeing your own digital ads is common — and usually a good sign. Here are the real reasons your ads don’t show for you, from targeting to budget pacing.

Read more →